Psychology About Online Slot Machines

Psychology About Online Slot Machines

When you think of casinos, images of tense poker games, spinning roulette wheels and busy blackjack tables probably come to mind. In terms of revenue and popularity, these three classic casino games pale in comparison to the shiny, buzzing slot machines that dominate floor space. In fact, studies show that slot machines are responsible for the most revenue in Las Vegas, the gambling capital of the United States. According to research, 39,680 city machines earn an average of $79,962 per year. The reason behind the success of slot machines lies deep in our brains, our souls, which we will discuss in this article. Read on to discover the psychology behind our collective fascination with slot machines.

Psychological Phenomena Are Conducive To Gambling

According to World Health Organization (WHO) figures, there are about 1 billion smokers on the planet, and statistically half of them die from smoking and several studies also show that online slot players at are very numerous and growing in this era. Despite many resources, these smokers continue to smoke, fully aware that smoking shortens life expectancy. What enables smokers to do this is a psychological phenomenon called cognitive dissonance, which separates them from the well-known evidence that smoking kills them. This cognitive dissonance allows you to smoke happily without suffering panic attacks or intense fear every time you smoke. Similarly, slot machines cause cognitive dissonance among players. All licensed slot machines in land-based or online casinos have Return to Player (RTP) rates that players can easily access. This tells players, on average, how much money they expect to lose for every $100 they spend betting. Even though these numbers prove to players that on average you lose more than you win, people keep playing. Just as the nicotine rush on a cigarette makes the risk seem worth it, the opportunity to win big helps gamblers forget that on average they have more to lose than gain.

Psychology About Online Slot Machines

Interactive Control – Improved Control

Humans like the certainty of life. That’s why we’ve been searching for answers to all of life’s big questions for thousands of years. Unfortunately, many areas of life are uncertain and as a result we seek certainty in as many areas of life as possible. Slot machines respond to the human need for greater control, even though slots themselves are inherently uncertain. Psychologists have found that buttons, even the simplest of objects, help people feel in control. Especially when pressing a button produces programmed and visually appealing results. Every time you press the ‘spin’ button on a real slot machine or online slots, your brain controls it in a positive way. Every time you press a button, a swirl of colors and visual shapes before your eyes releases dopamine in your brain. A few button presses will cause the same to happen and the slot reels will spin. This simple but effective feedback reinforces a sense of control that encourages players to play longer, ignoring the uncertainty of winning or losing.

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Visual and Auditory Cues – Creating Memories

You may have won small amounts of money in scratch or previous lotteries, but you are unlikely to remember it clearly unless it was a significant amount. This is because the process of buying scratch off or lottery tickets and collecting winnings is relatively tedious. However, the memory will be much more vivid if you played the slot machine and won the same amount of money. This is due to the audio and visual cues that this game uses to engage the user. Online slot providers like Wink Slots offer players a variety of themed games, all with unique themed tweaks and brightly colored graphics, making the games much more interesting than the usual casino games like roulette. Winning a slot machine game is often accompanied by the sound of coins falling from a great height, dollar signs flashing on the screen, and lights flashing on the slot terminals. This makes winning at slots a full-body experience that is not only incredibly fun and rewarding, but memorable as well. When this win is stuck in your head, with this dopamine reward system you will be more likely to be activated every time you think of a slot machine. This helps keep even the most casual gambler interested in slots for a long time to come.